Social media marketing has been proven to be the most powerful and effective tactic of reaching prospects as well as building customer relationships. It makes content more reachable and creates a personalized feeling for the consumers by customizing content around their needs. However, having a social media presence without an active social media marketing strategy can be just as catastrophic for your business as having no plan at all. It is important to interact with customers. By answering their questions and informing them with relevant content, you will make lasting impressions with potential customers. All of this work will seriously pay off! All it takes is one post to go viral to potentially on platforms like Mafengwo, Weibo, or WeChat to drive hundreds of tourist to your business or attraction!
Search Engine Marketing
Being present on China’s largest search engine Baidu is extremely important for successfully marketing to Chinese tourists. The SEO (Search Engine Optimisation) process is different in China, you need to use alternative techniques when compared to western search engines like Google. If you do not have a presence on Chinese search engines, Chinese tourists simply will not know who you are and may not trust your company. Compared to Google, Baidu requires a great deal of information, in order to keep in line with Chinese government regulations, making the process quite unfriendly. We are here to make the process easier and less stressful.