PR / Branding Strategy
The social media landscape in China is totally different from what you are used to see in the West. In China, WeChat and Weibo are the two dominant social media platforms. Our digital mind allows us to imagine transverse and complementary campaign on different platforms to communicate with your customers and diffuse them your brand values. We’ll be here to help you to select the right platforms as well as build a roadmap and define objectives to reach your target. We will guide you at the conquest of the Chinese digital world and be you eyes in this market full of opportunities.
Now it’s your time to succeed on the Chinese market!
WeChat is an expanding center around ground- breaking storytelling, stunning structure, and unique ideas. Our primary objective is to discover new potential customers, cause them to move toward becoming fans and remain loyal to your brand. After building a solid social media campaign, we will increase the engagement of your potential and current clients. The initial step will be to locate the correct platform or an intriguing audience, integrate it and cause it to interact. KOL Summit knows how to manage Chinese social media, and we’ll assist you with going through them.
Weibo (Chinese version of Twitter) is an open online life channel where Chinese individuals go to get the latest gossip, pursue patterns and discover data about current topics.
KOL Summit helps organizations/brands to do the privilege Weibo promoting technique in China by building up a solid Weibo advertising campaigns through Banner ads, Weibo content creation, Fan Headlines and Fan Tunnels for better commitment, association so as to expand the brand credibility. We deal with the focusing on channels towards an audience that interacts with your brand forging a good customer relationship for many years.
Little Red Book
Little Red Book is a Chinese social media app specializing in e-commerce, primarily for Chinese girls aged from 18 to 35. It is often used to discover and review beauty products, clothing stores, hotels or restaurants, creating an amazing opportunity for global brands to build their market presence in China.
With 15 million active users and half-year sales of 700 million yuan (about $109 million) as of the beginning of September, the app has frequently gained the eye of shoppers and investors each in China and abroad.
With active presence on Little Red Book, our influencers are able to spread a positive image of your products, making users feel more confident to invest in your brand.
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. These Native Ads have the two main goals of both driving the users to take a certain action and positioning the image of the brand in the consumer’s mind.
Social Ads are used to promote your account or any other content to relevant audiences on the social network who would be interested in the content. These social media campaigns can have different objectives including increases in website visit, purchases, followers, engagement and leads.
With comprehensive knowledge in Chinese market, we have developed unique approaches tailored to Chinese mobile-first consumer.