Case Study

Fresh

Goal

Fresh Beauty approached us to develop a strategic Chinese influencer marketing strategy to introduce Fresh Holiday Value Set to Chinese consumers as well as to increase the sales volume during Sephora November Sales event.

Strategy

We engaged with 3 most popular Toronto based influencers and 2 top Vancouver based beauty influencers to create 5 Instagram Posts, 10 Instagram Stories and 3 WeChat Posts highlighting the benefits of Fresh products. To encourage engagement, 2 giveaways were promoted by two influencers. At the end of the campaign, there were more than 1,700 contestants participated the giveaways.

0
Content
10 k
Reach
1 k
Engagement