Case Study

Deco Nova

Goal

Deco Nova is a high-end Karaoke Lounge launched by the famous KTV chain, King of Party Karaoke, in China in partnership with Louis XIII Group. It is known for its sophisticated services and high-quality facilities. Deco Nova transforms karaoke into a luxurious experience. They brought us on board to host a soft opening event to generate marketing buzz and drive foot traffic.

Strategy

Our strategy was designed to build excitement to the launch as well as to plan and execute a memorable soft opening event for Deco Nova. Our multi-level campaign included sharing teaser post online to generate interest among local Vancouver press and influencers, an intimate influencer sneak peak that offered KOL Summit influencers to be the first to experience Deco Nova services prior to the opening, and a luxe social night event complete with DJ, Chinese rapper performance as well as a plethora of food and drinks.

Event sponsors: LVMH, MOËT & CHANDON, VESTIS FASHION GROUP, BLUBIRD, LUGARO, RUSSELL BEER.

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Influencers
10 k
Reach
1
Media Hit